Creative Coaching to clarify what’s next. Recruiter informed Strategy to help you get it.

Let’s find what lights you up and design a path that moves you forward with confidence and a plan.

Meet Sam Glatzer, Creative Career Coach

Hi, I’m Sam a former creative recruiter in Advertising, Marketing, Branding and Design turned ICF-certified coach. After co-founding Sam & Lori Associates, a boutique recruitment firm, I shifted from placing talent to helping people find their spark and discover what’s next.

I work with both leaders navigating change and early-career professionals finding their path.

Together, we get clear on what matters to you — then translate that clarity into a focused, grounded plan you can move forward with.

My approach blends reflective coaching with real-world hiring insight, so progress feels both meaningful and practical.

I’m also the mom of three daughters — and somehow also three cats, three chickens, and one dog.

Samantha Glatzer smiling outdoors in winter, standing in front of tall, dried grasses and snow-covered trees.

Where my clients work

The Adam & Eve logo in black text on a transparent background.
Rockstar Games logo featuring a stylized 'R' with a star and a heartbeat line
Brooks logo with stylized swoosh
The logo of WQED, a fingerprint design with the letters 'WQED' integrated into the fingerprint pattern.
Widen Kennedy logo with large text saying 'Widen Kennedy' and a plus sign
The word 'Ogilvy' written in a large, bold, dark teal font.
Great Clips logo, featuring the word 'Great' in bold, dark font with a stylized house shape at the end.
Text graphic with the words "72 and sunny" in large font, featuring a snowflake icon replacing the word "and."
A stylized logo with a half apple shape and the word 'Apple' written alongside it.

Are you a Creative Leader or an Experienced Professional looking for what’s next?

Start here

Are you a Current Student, Recent Grad, or Early Career Professional figuring out how to launch your career?

Start here

What they are saying

  • "I love Sam because I trust Sam. She has always picked up the phone when I call, and she always tells me the truth but in a way that we both end up laughing together.

    At every pivotal moment, transition, move, promotion in my career I've had Sam in my ear, brain and heart.”

    Tim Roan

    Chief Creative Officer, McGarrah Jessee

  • “If you work in advertising and aren’t talking to Sam, you’re missing out. She’s not just an incredible recruiter, she’s more like an ad world Yoda. Over the years, Sam has helped me land gigs, but more than that, she’s been a sounding board, a trusted advisor, a source of sharp insight, and someone I’ve leaned on for honest advice when I’ve needed it most. She just gets it—the industry, the people, the nuance. Whether you’re job hunting, navigating a tricky professional moment, or just need a smart take on something, Sam is your career’s secret weapon.”

    Steve Fogel

    Group Executive Creative Director at Ogilvy

  • "For going on 20 years, Sam has helped me gain clarity, navigate big decisions, and shape the direction of my career. If you're looking for some of the same, I've got three words for you: go see Sam."

    Jon Wagner

    ECD TBWA/Chiat-Day

  • "Sam's career coaching has been incredibly helpful and insightful as I've been navigating the next chapter in my career. But most importantly, her expertise and genuine interest in helping her students really shines through. You become a part of a community, as well, where there's a real sense of a collective support system. I'd highly recommend YourCareerCompass for anyone wanting to either take the next step in their career or pivot into another profession.

    Nick Choremi

    Freelance Associate Creative Director (Art) | Ex. R/GA, BBDO, TBWA

  • After struggling to find answers to justify career choices, I started working with Sam. Thanks to her attentive listening skills, I heard through my noise and began to listen to myself — not an easy task. This is a discovery and in my opinion, is a worthwhile process for clarity. The insights earned have enabled me to make intentional choices that align with my creative vision, even if that means staying the course.

    —Flavio Arnizant de Zorzi Award-Winning AD | Former Droga5 and Mother Creative

  • I was struggling to find any work in my field and my dad helped me find Samantha and I could not be more grateful for how much she has helped me and boost my way into getting work. Her process and how to navigate the film industry and make the connections was incredible and not at all how I was doing it before. Because of her I was able to find a mentor who is helping me get on sets and I just got my union paperwork. If anybody was to need someone to help boost their way into the industry, Samantha has got you!—

    Brendan Mades Freelance Production Assistant

  • "Working with Sam through Your Career Compass has been one of the most transformative coaching experiences I’ve had. Sam is not just a coach, she is deeply intentional in her practice, creating a space where you feel truly seen and heard. What I appreciate most is her ability to ask questions that act like a mirror, reflecting back the integrity of your intentions and helping you confront the burdens you carry. She has an incredible gift for guiding you to recognize whether those burdens are quietly harmful or, in fact, allies to your growth as a professional, leader, and human being. Her coaching has helped me untangle complex emotions and ambitions, allowing me to move forward with greater clarity, purpose, and self-trust. I am deeply grateful for Sam’s insight, wisdom, and compassionate challenge, and I highly recommend her to anyone seeking authentic, meaningful transformation in their career and life.

    Doris Komla Educator | Strategist | Creative Leader | Reimagining Learning and Community Healing Through Equity-Driven Innovation

  • Working with Sam during my career pivot is truly a game-changer. She’s incredibly personable and has a real talent for helping you dig deep to figure out what matters most in your next move. Her program not only helps you connect the dots between your skills and your goals but also creates amazing opportunities for networking and learning through carefully curated events and sessions. Thanks to her support, I feel more confident, clear, and excited about where I’m headed. I’m so grateful to have had her in my corner!

    Bethany Day Creative Project & Operations Coordinator | People-First Problem Solver

  • I had the privilege of working with Sam through a time of big cross roads in my life. Personal and professional were colliding in a way I had never experienced before. Her kindness coupled with the engaging and thoughtful work we did together really helped me to through. Discovering how interictal my core values and balance would be in this next chapter has been a game changer. I highly recommend working with Sam if you're looking to unlock and grow in your journey.

    — Samantha Yeager Director of Retail Supply Chain at SoulCycle Inc.

  • Sam tactfully identified areas of improvement to help optimize my job search and increase visibility. I was told I was not alone in feeling overwhelmed by the transition from education to work.”

    — Jillian, Ithaca College

  • "I spent the summer doing coaching with Sam who was thoughtful, empathetic, and helped me understand myself and my values better. She truly has a talent for coaching and created a safe space for me to work through so many things I was struggling with. I’ll be forever greatful for the experience – Thank you Sam!

    — Tori Ashton Psychology and Sociology @ Brown University

  • "Sam and I met back when I was recruiting for an agency and she was an external headhunter.  I instantly connected with her because she was genuine, a great listener, had great taste and always supplied candidates that were a great fit. Sam was never trying to "make the placement", she was genuinely interested in the needs of the agency and also the career trajectory of the candidate. That was her sweet spot and what makes her so good at her job - truly helping the candidate figure out what their best career move is and then helping them land it. Sam is incredibly connected and has excellent judgment in helping people determine their superpower and position their skills to land their dream job. I trust Sam's taste, advice and heart.” implicitly.

    —Amy Starkman

    Global Talent Operations Director at Wieden + Kennedy

  • “Sam found my book in the most unorthodox of ways. She recognized potential and talent in me as a junior creative coming from a smaller shop with not a ton of produced work that really felt representative of my capabilities as a creative copywriter. Not only did Sam help me land two job offers in a tough industry to break into, but she became my go-to when I needed career advice over the years. Though it wasn't her official job at the time, Sam was a personal career coach to me as I received other offers and worked out how to navigate the advertising industry as a whole. Unlike many recruiters I'd worked with, I never felt that Sam's advice was self-serving. She nudged me in the direction that she knew would be best for me, not the one that would land her a bigger bonus check. We'd all be lucky to have someone looking out for us as much as Sam looks out for her creatives.”

    Hallie Cain

    Associate Creative Director / Copy at BBDO New York

  • "I’ve been a huge fan of yours since our first chat back when you first started recruiting. Even when I was toting around a student book of cut and tape headlines, you were so cool and kind to me. I would always listen with rapt envy when my friends who you represented raved about you. :) I couldn’t be more supportive of your new chapter and I think it’s sorely needed. I can only imagine how many people you’ll help."

    —Sean Vij

    Freelance Creative Director /Copywriter

  • “The turnaround I have seen professionally since working with Sam has been remarkable. I went from constantly second guessing myself and expending energy on work that drained me to gaining clarity and direction. Through defining my values and learning how to live them out at work, Sam helped me create meaningful change. My confidence is stronger than it has ever been and for the first time in my career, I feel on solid ground. If you have the opportunity to work with Sam, take it and don’t look back!”

    Jenn B. Media Manager

  • “Sam's strategic insight during a pivotal career transition helped me align my extensive marketing experience with clear professional objectives and core personal values. Through her proven process, she guided me to clarity on the right organizational fit, industry focus, and leadership opportunity that would maximize my impact. Sam's deep knowledge of creative industries makes her particularly valuable for professionals who want to make their next career move with intention and precision.

    Kaylie Stansfield

    B2B Growth Marketing & Brand Strategy Leader

  • “Working with Sam over the past few months has been a grounding and transformative experience during my creative job search. As both a career coach and a friend, she provided the structure, insight, and encouragement I needed to navigate the often uncertain process of pursuing creative work. Her thoughtful guidance helped me refine my materials, reconnect with my strengths, and stay centered in my values throughout this continued journey. Thanks to her support, I feel grounded, focused, and ready to move forward with confidence and clarity.”

    Bridget Adams

    Graphic Design

How we get there

The MAP Framework:

A Clear Path.

MAP is the framework I use to help people move from feeling stuck to feeling clear and energized about what’s next. Instead of rushing to answers, MAP creates space to understand what lights you up, what fits your strengths and values, and how to move forward with intention.

Mindset
Clarifying passions, identity, interests, and what lights you up.

Adventure
Connecting strengths with skills, Experimenting and designing with real-world roles and environments to discover what excites you.

Path
Turning clarity into reality, strategy, and momentum.

I would be honored to walk that path with you.

The MAP Framework is woven through my 1:1 coaching and programs offering different levels of support depending on where you are.