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Hi, I’m Sam.
I coach creative minds through the in-between— from what came before to what’s next.

Recent graduates. Creative professionals. Executive leaders.

Let’s Find Your Path
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My Story

I’m walking this path with you.

For 20 years, I recruited for some of the most creative companies in the world. And what I noticed was this: incredibly talented people often stood right on the edge of what was possible for them. They weren’t lacking ability, they simply needed clarity, direction, and support to step into the careers they were meant for.

That deeper work is what led me to coaching.

Today, I am an ICF Certified Coach and I help creative people navigate the in-between, figuring out what’s next and find the work that truly fits.

Now, let’s find your Path.

“If you work in advertising and aren’t talking to Sam, you’re missing out. She’s more like an ad world Yoda. Over the years, Sam has helped me land gigs, but more than that, she’s been a sounding board, a trusted advisor, a source of sharp insight, and someone I’ve leaned on for honest advice when I’ve needed it most. She just gets it—the industry, the people, the nuance. Whether you’re job hunting, navigating a tricky professional moment, or just need a smart take on something, Sam is your career’s secret weapon.”

Steve Fogel Group ECD Ogilvy

“Sam and I met and we instantly connected because she was genuine, a great listener, had great taste and always supplied candidates that were a great fit. Sam was genuinely interested in the needs of the agency and also the career trajectory of the candidate. That was her sweet spot and what makes her so good at her job - truly helping the candidate figure out what their best career move is and then helping them land it. Sam is incredibly connected and has excellent judgment in helping people determine their superpower and position their skills to land their dream job. I trust Sam's taste, advice and heart.” implicitly.

Amy Starkman Global Talent Operations Director at Wieden + Kennedy

"For going on 20 years, Sam has helped me gain clarity, navigate big decisions, and shape the direction of my career. If you're looking for some of the same, I've got three words for you: go see Sam."

Jon Wagner ECD TBWA/Chiat-Day

Let's design your path

Your MAP

Your MAP won’t hand you one perfect answer.
It will give you direction.
It will give you movement.
It will give you clarity through action and self-discovery.

I know what it feels like to be in the “in-between” — that mix of excitement, uncertainty and possibility.

It’s the transformation.

And I’d be honored to walk that path with you.

Who I Work With

Recent grads Career pivoters Senior leaders

It all begins with your Your MAP

Let's find your Path