Private 1:1 Coaching
“If you work in advertising and aren’t talking to Sam, you’re missing out. She’s like an ad world Yoda. Over the years, Sam has been a sounding board, a trusted advisor, a source of sharp insight, and someone I’ve leaned on for honest advice when I’ve needed it most. She just gets it—the industry, the people, the nuance. Whether you’re job hunting, navigating a tricky professional moment, or just need a smart take on something, Sam is your career’s secret weapon.”
Steve Fogel Group Executive Creative Director HighDive
Sam Glatzer is an ICF certified coach (ACC), trained through Brown University's coaching program (LPCC), and a former creative recruiter and co-founder of a boutique recruitment firm.
Sam's unique combination of experience means she can work through the whole journey from figuring out what you want to going out and getting it.
Private coaching is for people who are ready to move forward. Sam works with you personally, part coach, part consultant and everything is built around your specific situation, strengths, and goals using the MAP framework as the foundation.
Whether you're a senior professional designing what comes next or an early-career creative trying to launch with intention — this is the highest-touch way to work together.
How it works
Phase 1 — Orient
Before we do anything tactical, we get clear on who you are. You complete a pre-work intake before we meet. Session 1 is diagnosis — values, patterns, beliefs, and where the real gap is.
Phase 2 — Move
This is where the bulk of the work happens. Strategy meets execution, always tethered to your MAP. We work through the mindset and beliefs that are actually in the way, build your target strategy, sharpen your narrative, and recalibrate at the midpoint.
WHAT THE MAP FRAMEWORK IS
MAP stands for Mindset, Adventure, and Pathfinding. It's the through-line of every engagement. We start with who you are — values, strengths, what's driving you and what's stopping you. Then we figure out where you belong. Then we build the path to get there. Every session connects back to the MAP so nothing gets lost when the pressure spikes.
CHOOSE YOUR ENGAGEMENT
Phase 3 —Momentum
You're in motion and hitting real friction. We diagnose what's tactical and what's mindset — and adjust. The final session is a graduation: we review your MAP Brief, mark your progress, and you leave with a Carry Forward Plan for the next 90 days.
WHAT YOU WALK AWAY WITH
Your MAP Brief — a one-page document: who you are, where you belong, what's in the way
Custom self-assessment continuums that track your progress from start to finish
A target strategy built around your MAP — not job boards
A sharpened professional narrative for any room
A Carry Forward Plan — your next 90 days, independently owned
COMPASS
Six months of private coaching with Sam. The full MAP framework, all three phases, every deliverable.
The work happens in our live sessions.
(COMPASS INCLUDES)
Full 12-session MAP framework ( Bi- Weekly)
MAP Brief + custom self-assessment continuums
Target strategy + narrative worksheets
Carry Forward Plan
Access to all YCC resources
PAYMENT OPTIONS
Paid in full: $6,000
Monthly installments: 6 × $1,100 = $6,600
COMPASS + ACCESS
Everything in Compass, plus Sam in your corner between sessions, email and text support throughout. Need a quick read on an outreach email, feedback or prep before an interview, materials review or support navigating a salary conversation? That's what this is for.
(COMPASS + ACCESS INCLUDES)
Everything in Compass
Email and text access between sessions
Response within 24 business hours
Real-time support when it matters most
PAYMENT OPTIONS
Paid in full: $10,000
Monthly installments: 6 × $1,800 = $10,800
Not sure which is right for you? Most clients who have real decisions happening in real time find the access tier worth it. If your process is slower and more reflective, Compass is the right fit. The clarity call will help us decide what’s best for you.
Is 1:1 coaching
right for you?
This is a good fit if you...
Feel unclear, or ready for something different but don't know where to start
Want personalized support built around your specific situation
Value honest feedback from someone who knows how hiring really works
Are willing to do the reflective work, not just the tactical work
Are ready to invest in yourself with intention
This might not be the right fit if...
You want a group experience — check out Next Chapter Lab or Launch Lab
You're looking for someone to hand you a job, not help you find your path
Not sure? That's what the free clarity call is for.
Their wins. Built together.
Every client comes in at a different point in the journey. Some are just starting out, trying to figure out where they belong. Some are senior professionals who've hit a wall, lost a job, or know something needs to change but can't see what. Some are about to make a major decision and need someone to help them think it through first. The work is different every time. The direction is always forward.
Early Career
A cultural anthropology major who didn't see a clear path — now works in film.
A music major who discovered a passion for strategy through the process — now pursuing it.
A psychology major who found her voice as a copywriter — now building her career in creative.
A tech sales professional who knew the work wasn't right — pivoting into experiential.
A recent graduate who knew she wanted strategy but didn't know how to get there — landed her first role as a strategist.
A graduate headed down the wrong path — found the clarity to pivot and landed in account management at Mighty Union.
A graduate who didn't know where to start — landed at Mr. Beast.
Senior Professionals
A senior leader learning to lead under pressure — didn't change jobs. Changed how she showed up.
A senior professional who thought he needed a new job realized through the work it was burnout, not the role. Reframed everything. Stayed. Thrived.
A senior professional who lost her job — landed in operations at Saatchi & Saatchi.
A senior professional who lost his job — found a home at Men in Blazers.
A senior professional who knew her current path wasn't right — made a successful pivot to Havas.
Let's figure out your
next move together.
Book a free 30-minute clarity call. Sam will listen, ask questions, and tell you honestly which engagement if any makes sense for where you are right now.
-
"Sam and I met back when I was recruiting for an agency and she was an external headhunter. I instantly connected with her because she was genuine, a great listener, had great taste and always supplied candidates that were a great fit. Sam was never trying to "make the placement", she was genuinely interested in the needs of the agency and also the career trajectory of the candidate. That was her sweet spot and what makes her so good at her job - truly helping the candidate figure out what their best career move is and then helping them land it. Sam is incredibly connected and has excellent judgment in helping people determine their superpower and position their skills to land their dream job. I trust Sam's taste, advice and heart.” implicitly."
Amy Starkman Global Talent Operations Director at Wieden + Kennedy
-
"For going on 20 years, Sam has helped me gain clarity, navigate big decisions, and shape the direction of my career. If you're looking for some of the same, I've got three words for you: go see Sam." Jon Wagner ECD TBWA/Chiat-Day
Jon Wagner ECD TBWA/Chiat-Day
-
"I love Sam because I trust Sam. She has always picked up the phone when I call, and she always tells me the truth but in a way that we both end up laughing together. At every pivotal moment, transition, move, promotion in my career I've had Sam in my ear, brain and heart.”
Tim Roan - Former Chief Creative Officer, McGarrah Jessee
-
“Sam found my book in the most unorthodox of ways. She recognized potential and talent in me as a junior creative coming from a smaller shop with not a ton of produced work that really felt representative of my capabilities as a creative copywriter. Not only did Sam help me land two job offers in a tough industry to break into, but she became my go-to when I needed career advice over the years. Though it wasn't her official job at the time, Sam was a personal career coach to me as I received other offers and worked out how to navigate the advertising industry as a whole. Unlike many recruiters I'd worked with, I never felt that Sam's advice was self-serving. She nudged me in the direction that she knew would be best for me, not the one that would land her a bigger bonus check. We'd all be lucky to have someone looking out for us as much as Sam looks out for her creatives.” Hallie Cain Associate Creative Director / Copy at BBDO New York
Hallie Cain Associate Creative Director / Copy at BBDO New York
-
"Sam tactfully identified areas of improvement to help optimize my job search and increase visibility. I was told I was not alone in feeling overwhelmed by the transition from education to work.” ."
Jillian — Ithaca College
-
"Sam is thoughtful, knowledgeable, and kind. Her expertise is beyond helpful in navigating the world of creative careers (and even that sounds like an understatement!) Anybody would be lucky to learn from her and acquire skills that are valuable not just for recent grads but for life". Emily Powers ‘24 Parsons
Emily —Parsons
-
"Working with Sam has been an incredible experience throughout my job search journey! Her support, advice, and genuine interest in my career aspirations made all the difference. Sam's ability to understand my strengths and match them with the right opportunities was invaluable. They not only provided guidance every step of the way but also instilled confidence in me during the process."
Bella — Sarah Lawrence
-
"Your Career Compass was an excellent tool in organizing my thoughts and vision for my future. Through weekly calls with Sam, I was able to not only get a clear vision of my big career goals- but also got a step closer each time with calculated action. Her guidance kept me focused and accountable, even when I felt overwhelmed. I absolutely feel more confident in navigating my career path! "
Jake —Syracuse University